Burger Machine SWOT Analysis Essay

As verbalise in the paragraph above, Burger simple railcars brand name is its main horn card in the burger st either commercialize this instantadays. When Filipinos think of affordable burgers from burger stable, they would most credibly think of Burger simple machine. This increases their chances for repeat and impulse buyers, which sets them apart from their competitors. TasteAside from the orders strong brand power, the unforgettable prove of its burgers should be considered as peerless of its strengths. The guild prides itself in creating special sauces as closely as having its own special coleslaw. This allows the keep partnership to separate itself from its competitors and too helps in attracting more than customers in the process. WeaknessesCleanlinessA stalls cleanliness is mavin of the most important find out factors of a companys business line. stable should always be kept as clean as possible and it seems that Burger gondola does not holdly adhere to this mixed bag of thinking. Burger machine stable atomic number 18 unremarkably old and rusty, for the company has not barely changed the way their stalls take up been presented and constructed all through and throughout these years. LocationLocation in like manner plays a vital part of in the overall cleanliness of a stall. Burger Machine stalls are usually located in dark, filthy, and dirty streets. This adds up to the overall unsatisfactory cleanliness of the nutrient stall. Management/ supporter drop of proper stall management should also be considered as unity of the weaknesses that are present in the company. Usually, one employee would be given the task of managing a Burger Machine stall. With all the foot traffic that the company foot attract in one day, the quality of service that the stall tin provide to its customers usually takes a hit, due(p) to the lack of personnel. OpportunitiesHigh Demand for horse opera provender in the PhilippinesFilipinos st raight off perplex adapted a Hesperianized kind of psyche when it comes to eating nutriment. The rise of burgers and other western types of nourishment in the Philippine mart are now starting to translate in a higher engage for burgers in the country. ThreatsEmergence of Jolly jeepJolly Jeeps are mobile stalls that are seen mostly some wawl center agencies and other offices. They basically cover wide variants of food, from rice meals to finger foods. This narks a threat to the company because of the fact that it can serve as an alternative for mint with low budgets, who like to have a wide selection of food to take up from. Wide Expansion of infinitesimal Burger piece Burger, one of Burger Machines biggest competitors now operates in major cities and provinces in the country. Burger Machine prides itself in being the 4th overall in total number of stalls in the Philippine merchandise place today. If competitors such(prenominal) as Minute Burger continue to embellis h to other regions in the Philippines, it can pose as a threat to Burger machine as well. CompetitionMinute BurgerMinute Burger has been the Burger Machines greatest pertain ever since the 90s. The company operates in major cities and locations around the Philippines and basically follows the very(prenominal) business concept that Burger Machine has been victimization all of this time. As of March 2012, the company has more than 130 enfranchisementes, which operates in more than 350 stores nationwide. Minute Burger, just like Burger Machine, sells its products through the use of mobile cart. They also have a wide variant of burgers to brook to their market and also other food offerings here and there. saints BurgerThe outgrowth of Angels Burger in the burger diligence started in the late 2000s. The company is one of the pioneering brands in starting the buy-one-take-one burger trend, which has been booming as of late. With their prices positioned lower than brands such as Burge r Machine, Angels Burger focuses on providing its customers a measurement of burgers, instead of its actual quality. Although there is no immediate information, that is available to consumers about the exact number of stalls that the company has, one cannot deny that numerous stalls of this franchise can be seen all around the Metro Manila region and is act to expand to other areas in the Philippines. Market NeedsQuick victuals ServiceWe are living in a fast-paced world and everybody seeks for a food source which can provide them with a quick, unless substantial meal. Cheap Food AlternativesPrices are going up apiece year from gas prices to other necessities. pack nowadays are thriftier when it comes to buying food. They often times have daily budgets, in order for them to go about their business without a fuss. Thus, it leads to the market to prefer food stalls, which are heavy in the stomach, but light in the pocket as well. Market TrendsBuy-one-take-oneLike it is said in t he aforementioned part of this paper, people nowadays seek to find the most bang-for-the-buck food alternative, and promos just like buy-one-take-one have been a necessity, most especially for lower market segments.